Storytelling is one of the oldest forms of communication, but did you know it’s also one of the most powerful tools for businesses today?
Running a successful business isn’t just about having the right products and services – it’s also about knowing how to tell an engaging, captivating story that will draw customers in and make them want what you have to offer. That’s why many savvy business owners are investing in incorporating business storytelling into their marketing and sales strategies; they know that stories create emotional connections with their consumers, inspire loyalty, and help build lasting relationships.
Your Business is no different
Many experts have described business storytelling as “the key to unlocking a more successful future”, because there is not one person that could experience all that life could offer in one life span. And the older you get, the more stories you can share with others, provided that you live life to the fullest: tried, failed, rejected, succeeded, awareness, and actualisation.
The ups and down of life fascinate people, and we tend to gravitate towards drama and enjoy living vicariously from other people’s life experiences: TikTok, Instagram, and YouTube are a few storytelling platforms for individuals to share their life experiences.
Your prospects and customers love a good story. And if you can attach a story behind your brand, products and services, you will trigger an emotional response within your ideal prospects that motivate them to take action: to buy, join, subscribe, sign up, book, register, etc.
Large corporations use Storytelling in their marketing campaign to push for sales. See the top 10 examples of business storytelling.
If you have difficulty finding your positioning in your marketplace, start with Storytelling by asking yourself what kind of Story you can attach and link your services (products) to improve conversion and strengthen your market positioning.
Storytelling positions your strength and unique selling proposition and separates you from competitors.
Think of the last time you purchased something or signed up for a service because you liked the persona (Story) of the brand that resonates with you: attitude, drama, triumph, pain, success, style, and mindset. Subconsciously, you buy from them because you can relate to their Stories.
3 Tips for Finding Your Story
If it’s done correctly, the Storytelling strategy will attract your ideal customer and repel the nasty ones. And here are some suggestions to find your Story and convert it into a marketing cannon: –
- A story about your triumph and failures (Rags to riches)
- A Zero-to-Hero Story (The Hero Journey)
- Case studies: other people’s failures and triumphs
Your Story emotionalises your branding persona (or personality) by hooking their interest and anchoring a deep sense of familiarity into your Offer. And in most instances, your customers are buying your brand and persona.
The key to success in this step is understanding your prospects so well that you can feel what they see.
CONCLUSION
Business Storytelling is a marketing strategy where your company incorporate any of the three types of Storytelling strategies into your Offer, Product, or Services. All marketing campaigns use Storytelling to sell on the emotions of your target segments. If done successfully, your market will relate and resonate better with your brand, thus making purchasing decisions easy.
Learn more about Storytelling in our Mastermind Group.
