Where Should You Placed Your Call-to-Action

Business Ignite: Where Should You Placed Your Call-to-Action

If you’re a business owner, you know that creating effective call-to-actions (CTAs) is one of the most critical components to drive website visitors to take action and convert into customers. But do you also know where to place them for maximum effect?

Understanding the different strategies for applying CTAs on websites can help ensure your success in driving leads, boosting engagement with your content, setting clear expectations, and improving conversions. You can use the approach on your Copies as well. In this post, we’ll explain how best to craft a fantastic CTA experience to enable visitors on your site to move seamlessly down the sales funnel.

So read on, and let’s get started!

The Header

call-to-action, Where Should You Placed Your Call-to-Action
Website owners often overlook the importance of the header section. This website section is integral to website navigation, branding and copywriting. While many website sections contain just a few lines of Text, the header can significantly affect how visitors perceive the website and point website visitors towards your ultimate aim – Convert!

For example,

To Call, Book, Register Now, Claim It Now, buy it Now, Download To Get, Subscribe and Get.
Therefore, developing appropriate copywriting for the website’s header should not be neglected when creating a website layout plan. After all, the website’s header is the first thing visitors will likely notice when they visit your homepage and every other page. So it needs to quickly display what your website offers and help guide them further into the client journey.

Above the Fold

When it comes to the web design world, “above the fold” is a term you should understand. In its simplest terms, it refers to the upper section of a webpage that a user sees on their screen without having to scroll.

call-to-action, Where Should You Placed Your Call-to-Action
Constantly being referred to as an SEO best practice, having relevant content above the fold not only pleases search engine bots but also increases site visits and improves user experience simultaneously. When properly leveraged, a call-to-action or featured headline can make all the difference for your website’s look and increase traffic in more ways than one. This space is valuable real estate and should be used wisely.

Below the Fold

It’s said that ‘the devil is in the details – and nowhere is that saying more apt than when it comes to web design. Below the fold has become a popular term amongst website designers and developers, referring to the area of a webpage located beneath the initial contents that can be seen without having to scroll down. There are generally two schools of thought in terms of the importance of website design: some believe that everything should fit comfortably “above the fold” so as not to overwhelm visitors; others argue for making good use of space “below the fold” to include extra visuals, Text or product detail.

Example of CTA “below the fold”

call-to-action, Where Should You Placed Your Call-to-Action
It all depends on what kind of user experience you’re aiming for, but ultimately it pays to bear in mind how far people will realistically scroll down a page – because if the content isn’t visible at first glance, chances are it won’t get seen!

At the bottom of every webpage is a footer: that space in which essentials like contact information and copyright notices are displayed. Footers are arguably just as important as what’s above them, as they can inform customers of pertinent legal, security and privacy-related information. Regardless of the format and medium, web designers should always make sure to include a footer in their designs, providing users with all the relevant information they need (and likely expect) from your website or application. It’s a small but integral part of generating trust between you and your customers.

call-to-action, Where Should You Placed Your Call-to-Action

As a Pop-Up or Slide-In

Pop-ups and slide-ins are becoming increasingly popular for boosting online engagement. By leveraging these techniques, you can deliver a message or offer to visitors in an unobtrusive and interactive way. Pop-ups and slide-ins provide unique opportunities to capture the attention of your visitors, making them ideal for prompting the user to sign up for your newsletter or take a specific action such as downloading your mobile app. Utilising one of these techniques will also allow you to effectively measure their success by direct tracking through Google Analytics or other analytics solutions. If you’re looking for an effective way to drive conversions and grow a loyal following, pop-up & slide-in campaigns are definitely worth considering!


Though it may seem like a million places to put your CTA, it’s essential to ensure you don’t overdo it or clutter the page too much. For a CTA to be compelling, it should take centre stage on your website and be clear, concise, and visible enough that visitors can’t help but notice it.

Understanding what goes where when it comes to these five placements will yield the best results. Keep your audience in mind when you decide – where do they tend to look on the page? Where would they expect to find a CTA? And most importantly, what action do you want them to take?

Once you’ve answered those questions, you’ll be well on designing convert CTAs. If you need help integrating Call To Action buttons on your website or copies, learn more about our website services.


Victor Kon

Victor Kon is a “business builder” entrepreneur, trusted business advisor, and catalyst to your success. He helps entrepreneurs optimise, automate, and grow businesses that can run without heavily relying on sweat equity. With over a decade of experience running successful businesses in a multitude of sectors, Mr. Kon now utilises the expertise he garnered in those endeavours to help others achieve the same success in their ventures. Read More.

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