Is blog marketing still worth the effort?

In a research done by, there are currently 600 million blogs online, and it’s still growing every second.

With this in view, for your Blog to be clicked on and shared, you must write with substance and pack it with well-researched information.

The term “blog” first appeared in the ’90s to communicate online and reach people globally. Online writers use it as an online journal or diary to express their interests.

Today, a Blog is used as a marketing strategy to engage with your target audience and build long-term connections. Blog marketing is also synonymous with Content Marketing.

Why are more business owners investing in producing Blogs?

Blogging is a form of modern marketing where you produce Content or article to educate, teach, and inform your prospects about a subject matter to add value to their Life, eventually building trust and credibility with them.

And the ultimate purpose of producing Blogs is to generate FREE Traffic to your Website.

I guess you didn’t read that. Let me repeat it one more time.

The purpose of blogging is to create traffic to your website; the more blogs you develop, the more you can distribute them to specific platforms (or publishers), which will create inbound links. And the more inbound links you establish for your site, the more Google will deem your site credible. The more credible it is, the more Google will rank your Blog, webpage, and Website in the search results based on keywords.

If you want free Traffic, you must consider Blogging as an investment in your long-term marketing strategy.

While Blogging is a low-cost and simple method of promoting your business, it requires significant effort and is very time-consuming. 

How Does Blogging help with Marketing?

If your Blog is informative, educational, instructional, and entertaining, you will capture and attract your target market.

There are over 99,000 searches every second (Internet Live Stats, 2022)

Imagine the Traffic it will bring to your Website if you write a blog that matches just 1% of that 99,000 searches every second.

Imagine if you just convert 3% of that traffic to a sale, how much income and revenue will that bring to your company?

Indirectly, you can use Blog to promote your services, increase brand awareness, and build customer trust.

Your Blogging helps you reach potential customers who might not otherwise be able to find you on the world wide web (the Internet).

If you embed your Blogs with buyers’ or high-intent keywords, you may reach 1% of the 99,000 searches per second.

The only challenge is to make your Blog credible and publish it on multiple 3rd party sites to get that credibility from Mr Google.

For More Information

Blog marketing is a powerful tool for any business, whether you’re just starting or have been in business for years. It can help you grow your business and reach new customers, so investing time into creating Content that resonates with your audience is essential.

When done correctly, Blog marketing is an excellent way to attract new customers and grow your business. However, finding the time and energy to create engaging Content can be difficult.

Check out this article to discover 4 Benefits that Content Marketing will bring to your business.

For 5 Easy Steps to get started on Content Marketing, Click here

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Victor Kon

Victor Kon is a “business builder” entrepreneur, trusted business advisor, and catalyst to your success. He helps entrepreneurs optimise, automate, and grow businesses that can run without heavily relying on sweat equity. With over a decade of experience running successful businesses in a multitude of sectors, Mr. Kon now utilises the expertise he garnered in those endeavours to help others achieve the same success in their ventures. Read More.

If you need help implementing your Business & Marketing strategies, do reach out to us, click here.


Picture of Victor Kon​

Victor Kon​

Victor Kon is a "business builder" entrepreneur with over a decade of business experience. He is a Certified Business Advisor and a Certified Practising Marketer. He helps business owners optimise, market, and grow their businesses that can run without relying on sweat equity


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