Sales is about understanding buyer psychology and matching your pricing to the actual value you deliver. Master the various levels of prospect awareness to transition from basic transactions to consistent high-ticket closing. Refine your approach through iterative improvement to increase conversion rates and build lasting client trust.
The Conversion Metric That Actually Matters Most conversion advice is built around a single metric: the sale. Did the prospect become a client? Did the visitor click ‘buy’? But for owner-led service businesses, the more important conversion question is not whether the sale happened — it’s whether the sale was profitable. A
The Pitch Problem Nobody Talks About There’s a version of a sales pitch that closes the deal and destroys your margin in the same breath. You’ve probably delivered it. It goes like this: the prospect pushes back on price, you soften the scope or shave the fee to get them
The Real Cost of Opacity Here’s a number worth sitting with: according to a 2024 Statista survey of B2B buyers, 76% said that a lack of upfront pricing information was a primary reason they moved on to a competitor. Not product quality. Not reputation. Not service scope. Pricing opacity. For
Victor Kon is a "business builder" entrepreneur with over a decade of business experience. He is a Certified Business Advisor and a Certified Practising Marketer. He helps business owners optimise, market, and grow their businesses that can run without relying on sweat equity
