Marketing should be a measurable investment rather than a vague expense. Focus on high-impact strategies and intent-led prospecting to reach the right audience at the right stage of their journey. By testing different approaches and monitoring results you can build a system that consistently generates quality leads for your business.
The Shift That Changed Everything — and the Constant That Didn’t In 2023, the copywriting question was whether AI would replace human writers. By 2026, that debate is largely settled — not in the direction most people expected. AI hasn’t replaced good copywriters. It has flooded the market with adequate ones, and in doing so, it
The Marketing-Margin Disconnect Most marketing conversations in service businesses focus on one metric: more. More traffic, more leads, more conversions. And while volume matters, the margin impact of marketing is rarely part of the analysis. Consider this: a marketing campaign that generates 20 new leads and converts 6 at an average deal
The Marketing ROI Question Most Businesses Get Wrong The content versus paid ads debate has been framed the wrong way for years. Most comparisons focus on which channel drives more traffic, more leads, or more conversions. That’s a revenue question. The more important question is a margin question: which channel produces clients
Victor Kon is a "business builder" entrepreneur with over a decade of business experience. He is a Certified Business Advisor and a Certified Practising Marketer. He helps business owners optimise, market, and grow their businesses that can run without relying on sweat equity
