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I hope you enjoy reading this blog post.

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Time-tested Local Marketing Tips

What three (3) time-tested local marketing strategies have been used by entrepreneurs past and present to establish themselves as local expert in their marketplace?  

Let’s get into it.

#1. The $6000 As-Seen-On-TV Public Relation.

AS SEEN ON

, Time-tested Local Marketing Tips
, Time-tested Local Marketing Tips
, Time-tested Local Marketing Tips
, Time-tested Local Marketing Tips
, Time-tested Local Marketing Tips
, Time-tested Local Marketing Tips
, Time-tested Local Marketing Tips
, Time-tested Local Marketing Tips

Starting from $6,000, you can experience a moment of celebrity status on mainstream media, appearing on Local or National Televisions, Radio stations, and Newspapers. 

Gone were the days when celebrities got invited to mainstream media to show face, give the royal wave, and help increase Channels’ viewership. Now, you can buy this privilege (airtime) from mainstream media to accentuate your credibility and authority on your subject matter for as little as $6,000!

If you have maxed out your website, social media channels, and email marketing efforts, your next step might be to appear on mainstream media. It is time to get your business and branding to appear on state-wide television and media platforms such as magazines, radio, and local newspapers.  

This strategy is conventional and powerful and can be costly depending on how you view it. Regardless, such investment is only viable under three conditions: –

  • You apply this method purely for branding, credibility, and to increase your perceived status. Having your face and your business appear on mainstream media (TV channels, Morning shows, Talk shows, major Newspapers) to talk about your expertise and offers can command instant authority in your field.

  • You intend to repeatedly leverage those media clippings on your future marketing prints and media platforms.

  • Your products and services predominantly service the older demographic. Baby boomers or 50+ seniors as they prefer the old fashion media – local newspapers, local radio, and mainstream TV.

The $6,000 price tag is a worthy investment if your intention meets all three conditions.

While we recommend starting with the smaller media, publications, and channels, you should consider reaching out to larger media channels because they have a more significant audience base. The bigger the audience (viewership), the pricier the airtime fee.

If you opt for the national level, you need to appoint a specialist public relations (PR) firm to manage the process, and the more channels and media outlets you want to appear on them, the more costly it will be. Google the word “Public Relation services” near you.

From $6,000, you can now buy instant credibility and trustworthiness and be seen as an expert on mainstream TV and other major media outlets. 

, Time-tested Local Marketing Tips

If you are willing to invest in Public Relations, it will boost your visibility and get your business out in many ways.

Whether you’re pitching a story idea or being a guest on a radio or TV show, this kind of coverage can help lift your company into the public eye. 

Here are other tips on how to get started. You can use the same Public Relations (PR) firm or Do-It-Yourself to execute the following methods. We suggest using a PR firm as their package is all-inclusive, such as: –

Sending out press releases. A press release is an announcement that tells people about something important happening in your business and why it matters. Send them out when you launch new products, make big announcements, or host events with local celebrities or influencers, who will bring even more attention to the Event. For example: “Our company is hosting a celebration next Wednesday at City Hall Plaza where Senator Elizabeth Warren will be speaking! Come by and say hello!”

Pitching stories directly to journalists and producers at local news stations and newspapers. Local news outlets are always looking for interesting stories from local businesses—especially ones that haven’t been covered before! It might take some time before they respond but don’t give up—keep pitching until someone says yes!

Start by listing all the local news stations and newspapers you can think of. Once you have that, reach out to them and ask if they would be interested in covering your story for a piece on their website. 

, Time-tested Local Marketing Tips

#2. Build A Referral Platform

One of the oldest local marketing strategies is referral businesses. You relied on past clients, customers, networks, friends, and family. However, this kind of referral is limited; it is unpredictable and can be slow. So, how do you increase your customer referrals frequency rate?

2 strategies: build a referral platform and incentivise them.

A. Build a referral platform

Make it easy for your referrers by setting up a referral platform on your website: a web page where anyone can register to become a referrer and receive instant Commission or gifts or whatever exchange they find valuable per referral.

To automate this process, you need to purchase an affiliated referral software. Type the word “affiliate or referral software” on Google. We use ThriveCart to automate this process. If you want to find out more about it click on this link

Once the platform is set up, you must create a web page to embed the form and the HTML code to automate the process.

The outcome: your referrer will get instant Commission paid to his account as soon as the buyer buys from their affiliate link.

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B. Incentivise Your Referrals

Most business-to-business referrals are reciprocated. You scratch my back, and I’ll scratch your back, type of arrangement.

In today’s time, the word is called affiliate marketing: another form of business referral system.

Regardless of terminology, it would help if you incentivised your referrers. If not, animosity can quickly build up if most of the referral is a one-way street and you are the sole beneficiary. 

In the interest of protecting the relationship with your referrers, it is in your best interest to raise up the incentive program to keep them motivated to refer more businesses to you. An incentive can be monetary (commission-based), gifts, or anything that your sources find valuable: access to software, insider-date, intelligence reports, clubs, software, or other assets with perceived privilege.

If paid by Commission, the industry rate can vary between 50/50, 10- 30%, or fix rate.

, Time-tested Local Marketing Tips

#3. Use Email Campaigns 

The next time-tested local marketing strategy is email marketing.

Email marketing is one of the oldest yet most popular marketing strategies that has been around for the last 30+ years. It used to call direct-mail marketing. 

The principle is simple: get prospect customers’ details and keep sending them emails (or direct mail letters) until the prospects are fed-up, impressed, and start bonding with you. Either way, you got their attention, and attention is currency. 

Regardless of your local marketing strategies: Google My Business, Google/ Facebook Ads, SEO, hosting a free Event or Content – you must find ways to collect prospects’ contact details so that you can communicate with them daily.

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So assuming you have a customer list, the next step is to send out automated emails to generate more sales. 

In some reality, people don’t read marketing emails, so whatever you write, they will skim through it or hit the delete button. Others will click on the unsubscribe button. And we can’t control their behaviour, but you can control yours.

The best mindset to think about email marketing is the 80/15/5 principle: 80% of the email will go straight to waste, spam, or into an unread folder; 15% will be skim through and ignored, and only 5% will read the entire text and act. 

The purpose of email marketing is not to get sales in every single email. Its objective is to establish a relationship with your prospect so that when they have a problem, you are the first thing that comes into mind.

We recommend that your emails be a mix of valuable information and sales pitch. You can either apply the 80/20, 50/50, or 70/30 principle.

Here are some tips on how you can get started with email marketing:

  1. Purchase or subscribe to a CRM + Email marketing software. We use ActiveCampaign, and we can help you set up if you decide to subscribe to this particular software – check out this link

     

  2. Build a list of subscribers

  3. Write sequences of emails.

  4. Create automation pipelines that, as soon as a subscriber submits their contacts, the system sends out emails automatically – like clockwork.

  5. Incentivise your subscriber by giving them a gift. People love free stuff that is especially valuable: it saves them time, money, research effort, and cost.

  6. Kick starts the campaign at regular intervals, such as daily, weekly, or monthly newsletters or tips, so readers can feel like part of an exclusive club for being on your list (and don’t forget about those valuable discount codes!). Don’t send too many emails in a short period, though—you don’t want people unsubscribing just because they’re tired of getting so many emails!

FINAL THOUGHTS.

In conclusion, you should tailor your local marketing strategy to the needs of your target audience. These time-tested local marketing strategies will effectively level the field with many of your dominant competitors.

While these strategies can help increase your visibility and attract more customers, keep an eye on your analytics to know what’s working and what’s not.

We can help you build your branded shortened links so you can embed them in every marketing message and track where your traffic is coming. 

If you need help with your marketing, contact us click here.

ABOUT THE AUTHOR

Victor Kon

Victor Kon is a “business builder” entrepreneur, trusted business advisor, and catalyst to your success. He helps entrepreneurs optimize, automate, and grow businesses that can run without heavily relying on sweat equity. With over a decade of experience running successful businesses in a multitude of sectors, Mr. Kon now utilizes the expertise he garnered in those endeavors to help others achieve the same success in their own ventures.
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