Content marketing is the answer if you want organic traffic to your website. From drawing more leads to maintaining customer relationships, content marketing is essential for any business that wants to survive in this digital era.
However, as business owners, you rarely have the time to research, draft, and produce valuable Content. Unless you are a trained marketer, you would rather focus your attention on bringing in more sales and optimising your business.
But we know developing content is expensive. Poor quality content destroys your brand and re-posting other people’s content redirects traffic to the author’s website, losing sales opportunities in the process. So, should you make the investment and time to create content and resources for your business?
Today we will discuss four reasons why investing in quality content is worth it – so if you’re ready to leverage the power of online presence, then let’s dig into why content marketing needs to become part of your overall growth plan today.
#1. Content Builds Brand Recognition and Reputation.
Content can be Blogging, and it isn’t just about journaling your thoughts – it’s about crafting content that is both helpful and engaging for your audience.
By sharing your expertise in a fun and entertaining way, you’ll position yourself as an authority on the topic. And if you’re looking to attract more attention to your website, blogging is an affordable yet effective way to do so.
Consistency is key when it comes to content creation, as it helps to build your brand and reputation in the long run. So, whether you’re blogging for fun or business, always remember that great content is the foundation of success.
And if your Blog exudes educational, informative, and entertaining Content, it will demonstrate your wit and authority on the subject matter, especially when you power it with A.I technology.
The use of A.I technology
With the growth of A.I technology, it will make content creation easier.
However, you still need to be the author to contribute your insights into the content, unless you don’t mind spitting out generic content and damaging your brand.
If you use AI Tool to auto-generate templated paragraphs and sub-headings without incorporating your insights and knowledge. Your Readers will pick up the disformity based on the clumsy information flow and the context may lack substance.
Such AI Tools can only generate standardised and elementary Content that perhaps would satisfy the curiosity of a 14-year-old reader. Still, it will not please your educated audience of 22 to 55+ years old target market.
All AI content requires a professional writer and editor to enrich it to a level that satisfies your audience’s thirst for knowledge.
Furthermore, Mr Google Bots get smarter and wiser every hour, and they can discredit the value of your Website if they can find similar Content or articles in their massive database matrix.
Therefore, be careful not to rely heavily on these latest Content AI tools to generate your Content.
#2. Content Positions Yourself as an Expert.
If you have insight, wisdom, and knowledge to share and can convert it into content and tweak it, it will position you as an expert on the subject matter.
Consistent Blogging is one of the best ways to position yourself as an authority figure in any field. The keyword is Consistency.
In today’s world, becoming an authority in your field is crucial. To get more customers, you must build trust and establish yourself as an expert in your area, share your knowledge, and help solve their problems.
When readers get hooked on reading your Content, implementing small changes in their daily actions, witnessing results, and sharing it with their friends, it gives them the confidence that they made the right decision by following your Blog.
Your brand’s influence will be directly affected by the quality of the material you provide.
Your followers begin to trust your Blog (and brand) due to your frequent Blogging. You may also increase your bottom line as your Prospects are likely to buy from someone they trust.
#3. It Builds Rapport & Affinity With Prospects.
Engagement is the key to building rapport, connection, and affinity with your prospects.
If you are using WordPress, there are plugins (Micro-software) that you can install on your Website to invite readers to comment. You can use this opportunity to learn more about your audience and ask them questions about their needs and wants.
You can interact with your readers in real-time through comments and feedback on your Blog.
By producing consistent valuable blogs (e.g., tips or how-to articles) and engaging with them, you build rapport with prospects and customers by establishing trust.
#4. Drive Traffic to your Website.
One of the ultimate purposes of Content marketing is to drive Traffic to your Website.
We all want free Traffic to our Website because paid Traffic can be expensive.
If you produce highly targeted Content for your prospect, which contains high-value keywords, buyers’ keywords, or high-intent keywords, your prospects can find you (or your business) on the Internet.
When your prospects click on the link, It will go straight to your website/ landing page. From your Website or landing page, it’s up to you to convert them using low-ticket offers or gifts in exchange for their emails so that you can the engagement post-visit.
Here’s a Question.
You might be asking yourself whether it’s worth investing your time, money, and resources into creating content when you can simply subscribe to content-filtering software like Feedly, Inoreader, or Thunderbird to provide you with industry-related content to share with your target audience on social media?
While this may seem like a convenient solution, several important factors must be considered before relying solely on curated content.
Let’s explore why creating your own content is crucial for achieving the best outcomes in your content marketing strategy, such as: –
- building brand recognition
- positioning yourself as an expert
- Creating rapport and affinity
Logically speaking, sharing other Author’s Content can save time and help you attain the above benefits, right?
The main problem with this strategy is that you don’t get the Traffic, the conversion, or the sales, and eventually, you channel the expert-positioning opportunity to another Author.
Remember, the reward goes to whoever produces the Content.
When you share a Blog or Content recommended by content-filtering software such as Feedly, the leading Publisher gets the Traffic because you are pointing and redirecting links to their platform. The Traffic goes to them, not you.
And you are helping the Publisher (or Author) promote their product and services and improve their sales and conversion rate as it brings YOUR prospects to their virtual store (Website). Furthermore, you miss the opportunity to promote your products and services. So bear that in mind the next time you share other Author’s Content who are in the same field.
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In conclusion, content marketing is essential for any business to increase brand recognition, establish themselves as an expert in the field, form relationships with their target audience and drive traffic to their website. Not only that, content allows businesses to better understand what customers need and allows them to create a customised message that resonates with key stakeholders.
All in all, there are so many advantages of utilising content marketing which make it an essential ingredient for business success.
If you’re looking to grow your business strategically and effectively, check out our upcoming Growth Workshop! Learn from professionals how best to combine content marketing with other tactics such as SEO and social media–so you can get the most out of your efforts.